How users consume web content is constantly changing. It used to be just computer browsers when all you needed to worry about was compatibility across various browser vendors and versions, with some consideration to screen size.

Now, there’s all kind of device platforms to target. Not only have the number of browser versions and compatibility issues multiplied, but now there’s mobiles, digital tv, ereaders, tablets and even watches to target.

Creating a responsive site is current best practice and should be done, but that still leaves an endless list and complexity in ensuring your web content and functionality will work on all platforms. And the requirements are continually changing.

PlatformSkin is the answer. It enables your web content to be transformed after it has been rendered by the web server and applies transformations (including content extraction and re-packaging) specific to the browser/device platform used for each session.

A single configuration across your entire web presence and a configuration that you can change with immediate results means that not only is this task a lot easier, but you can also update the configuration at short notice to reflect new platforms, identified issues and to continuously improve user experience.

PlatformSkin also works for sites, content and functionality from third parties, so gives you the ability to have full and unified control, even for those areas that you couldn’t otherwise modify.